The MoMa is going Danish... why are Danish Design companies funding design projects at the MoMa. Its a museum not a store. Or is it?
The world’s leading museum of modern art, The Museum of Modern Art in New York, has become an unrivalled shop window for Danish design and furniture. Since November last year, when the museum reopened after three years of building and renovation at the famous address on Manhattan’s 53rd Street, all the visitor areas of the museum have been fitted out with Danish designed furniture and textiles, cutlery in the restaurant, even the coffee pots, ashtrays and candlesticks...
“The point of the project was to sponsor a platform of global quality on a par with MoMA’s standards – not a ’Danish exhibition’, cultural attaché Irene Krarup explains. “It has become a design solution with an emphasis on comfort, functionality, and the highest aesthetic standards.”
In the final selection of furniture and accessories, a total of 33 Danish designers is represented, with approximately 150 different items and several thousand units including chairs, tables, couches, coffee pots, flatware, candlesticks etc. produced by 13 different Danish manufacturers.
It was important to MoMA not just to include design icons such as Arne Jacobsen, Hans J. Wegner and Poul Kjærholm, but also to give space for young designers. The result was that a lot of young, and to many visitors, quite unknown designers have been introduced.
The Danish Design Project has given MoMA an extraordinary design profile in all its public areas including restaurants and galleries... Read the full article here
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